![]() Guild is a celebrated, critically-acclaimed brand that can be credited with the rise of American luthiers, and we are pleased to be partnering with Licensing Matters on this undertaking.” ![]() Michael Kwan, founder, and CEO of Maxx Marketing commented: “Maxx Marketing is excited to further Cordoba Music Group’s legacy of excellence through the expansion into new ventures. The team will also identify and monetize licensing opportunities to expand Guild Guitar’s consumer presence into untapped markets and retail channels. Licensing Matters, in conjunction with Maxx Marketing, will represent historic Guild Guitars, focusing on developing product categories not currently offered by the company. ![]() Licensing Matters to Develop New Product and Retail Licensing Program for Historic American Guitar BrandĬordoba Music Group, the owner of the iconic and world-renowned guitar brand, Guild Guitars, has tapped global licensing and brand management firm Licensing Matters Global as its new licensing agent.
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