![]() Types of common tasksĪlmost all common tasks can be categorized as one of three types: immediate action, researching, or reading. In fact, this lack of attention to user tasks in digital content is a main reason so many sites and apps are the opposite of user friendly, helpful, and successful. If digital content pays no attention to what real humans are actually trying to do, users will struggle and often fail to complete their task at all. ![]() This spells great success for your site or app as users turn from prospects into loyal customers. When users engage with digital content that guides them effortlessly through the thing they came to do, they succeed in completing their task and might even enjoy themselves while they’re doing it. Your users come to you to accomplish a specific task or set of tasks. We have to scrap all that.ĭigital content isn’t something you read, it’s something you do. Almost nothing we learned early on in our lives about writing and reading will help us create digital experiences that others find useful, usable, or enjoyable. When it comes to the vast majority of your digital content, the above couldn’t be any further from the truth. ![]() Words we are taught are something to be read. Then, the person receiving our information takes the time to understand what we have written word for word. We craft what we want others to know in words, sentences, and paragraphs. From the moment we form our first letters, we’re taught that written communication to other humans follows a set structure.
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